the issue that we are all grappling with as software developers that we are incapable of solving individually is that we live in a world where it is incredibly profitable to be an information broker, and as long as that continues to be true it will be very difficult to build competitive alternatives that respect privacy
the funny thing about all this is there is basically no evidence that data analytics transformed into personalized advertising actually affects profits. the advertising surveillance apparatus keeps chugging along purely because managers believe it does
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