drawing up some 1/16 page ads for U of L's home game programs this season.


@thegibson Excellent aesthetic. Only issue I have is that it balances hard right. Web address next to phone number draws the eye out of frame before the email address. Without the https:// you'd have a softer draw, and the then-longer email address below would pull the eye through the remainder of the page.


@wetdryvac @thegibson At that point you might just drop the web address as redundant to the email address? A subtle typographic hint like a slightly different font weight (as in maybe not bold, but semi-bold) to the web address part of the email would be a possibility.

@max @thegibson Unfortunately, keeping both means that folks who click away / go to the next advert when not seeing an expected something goes down some. Also, name repetition sticks better in memory.

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Smeap is the honk of a flamingo. Smeap was also at least once, a storybook land at the weird intersection of TV ads and the worlds they seem to inhabit. It was a place where wars were fought over sodas, and talking polar bears had very good reasons to guard soda machines. It was a place where rainbow color candies were harvested for electric power. It was a place where a prairie dog might move to big city inhabited mostly by Pink Flamingos to follow her dream to be private investigator, only to get slowly entangled in the seedy underbelly of crime and prohibited soda trading of the Neon Flamingos and their syndicate. Social media at times lately feels like it has become almost entirely seedy underbelly with very little upside. Maybe it needs more storybook worlds.